This website has been created by David Shorto, print buyer for both Friends of the Earth and Greenpeace. It aims to help you to make informed choices to reduce the environmental impact of your printed materials.Using this website as a guide will help you to wade through
the myths, misinformation and commercial bias surrounding this subject area - something which can be difficult with so many uninformed people offering comments and advice on environmental issues.
Use PPE to establish the fibre breakdown of your chosen materials. Only materials that contain recycled fibre and / or are FSC certified are featured. Use PPE to locate an environmentally accredited printer. Only printing companies that have proven their environmental commitment through appropriate accreditation are featured.
Despite the research, the myths about recycled fibre persist
Why this logo is so important.
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FSC: what it is and what it is not.
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The aims of this website and how to use it.
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A few things to remember about virgin fibre. Not yet live
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Animation
Myths
News
Greenwash
Animation of the recycling process.
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The classic myths dispelled.
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here to view recent additions to PPE.
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here to view examples of misleading marketing
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Hot topic: water based inks and deinking.
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